Blaine561's Options and Stocks Investment Information Hub

The Top 4 Ways to Build Your Personal Training Business and Which One is Best!

Everyone wants to grow their business. It doesn’t matter who you are, or what business you are in. Unless you are not interested in money or career security, you want your business to grow.

Do you feel like you want to grow your personal training business, but you’re not sure how to do it? Are you ready to take your business to the next level, but you don’t know how? Then this article is for you!

Let’s start by defining the 4 ways that anyone can grow a business, and then we will examine which one has the most growth potential:

1) Get more customers – Do you just want more customers who use your service, buy your products, or both? How many customers can you fit into your day, or provide products for? How many customers do you have the time and the resources to support?

2) Sell more products or services to your present customers – This is a great idea, since your present customers already trust you. However, it is limited because each customer will only spend a certain amount of money, or they will only need a certain number of products. Once their needs have been filled, or they can no longer afford what you offer, then you will no longer be able to sell products and services to those clients.

3) Raise the prices that you charge for your product or services – In most cases, this has got Bad Idea written all over it. Although there are times when raising your prices or your rates is a good business move, just arbitrarily saying that you will simply charge more in order to make more money spells doom for your business in the long run.

4) Find a way to duplicate your efforts by having people who work under you distribute your products or services. There are few drawbacks to this method, and it is in fact the recommended method for business growth in today’s economy.

Check out the breakdown below of why methods 1 through 3 are limited at best, and how option 4 – duplicating your efforts – is the only surefire way to grow your business permanently and exponentially.

1. Getting more customers is always a good idea for any business, provided the infrastructure is in place to handle the needs of the increased customer base. However there are 2 major problems with this method:

a) Acquiring new customers is expensive and time-consuming. Most people are aware that the cost to keep a present customer is significantly less than the cost of acquiring a new one. The time and/or finances needed to continually bring in new clients will eventually run out.

b) If you are a small business owner, handling an excessive number of clients or customers can become almost impossible, especially if you are in a service-based industry such as personal training. Even if you hire staff to help with the extra client load, bringing new employees into your organization brings with it another set of headaches that may very well not be worth the effort. If you decide to handle all client service and support yourself, you will quickly find yourself with no life whatsoever, even though you are building and working your business from sun up to sun down day after day.

2. Selling more products or services to your present customers is a great idea, but that idea also has a limited lifespan. Eventually your customers will either no longer need your services (a personal trainer never keeps a client forever), they will run out money to pay for your products or services, or they will get enough products to last them for the foreseeable future, and they will stop buying. All of these scenarios end the same way: You no longer receive any additional revenue from selling more products or services to that customer.

3. Raising the prices of your product or service may be a smart business/marketing idea in certain circumstances. However, even when that is the case, there is still a set amount of money that your customers will be willing to pay for your products or services.

If you are a personal trainer who trains 8 sessions a day for $50.00 per session, you make $400.00 per day. Not bad! In a 5-day work week, you will make $2,000.000. What would happen if you became known as the best personal trainer in town, and jacked your rates up to $200.00 per training session? You are now making $1,600.00 a day, and bringing in $8,000.00 a week!

Well, first of all, the above scenario is unrealistic. Not many trainers make $200.00 per session. Of those that do, what about cancellations? What about when your clients get sick or go on vacation? What happens if you are the one who gets sick or goes on vacation? What if you get injured? What if you get too old or burnt out to keep up the pace of 40 intensity-packed personal training sessions week after week for years on end?

The fact that you raised your rates to the upper end of what a personal trainer can expect to make doesn’t protect you from the fact that there are still many, many obstacles that can and will block your income potential. Some of those obstacles are permanent in nature and out of your control!

4. Finding a way to duplicate your efforts by having people underneath you distribute your products or services is the only solution that is effective, will work indefinitely, and is not bound by your personal schedule or other physical limitations. You will receive a share of the money that is generated by those working under you, and you can eventually leave the game completely if you wish, allowing your business to run itself with minimal guidance and input from you. If you desire true financial and time freedom, duplicating your efforts is the only way it is ever going to happen.

So how do you duplicate your efforts? You find a product and/or service that can be distributed by others who work under you, while giving you a share of the profits that are generated by their efforts. The only business model that allows this scenario – without hiring employees – is Network Marketing.

Network marketing is an industry whose time has finally come. The business regulatory systems in the world have put rules and laws in place to prevent consumers from being taken advantage of by shady companies, false promises, and outright lies. The network marketing companies that remain solvent are profitable, ethical, and they allow you to grow your business exponentially through your own efforts, as well as the efforts of others.

If you truly want to grow your business without limits, and at the same time increase your bank account as well as the amount of time that you can spend with friends and family, a successful network marketing company with quality products meets those requirements easily.

To find out more about why network marketing is the only way to secure your future, read the book ‘Wave 4, Network Marketing in the 21st Century’, by Richard Poe. To learn about a network marketing company with the highest morals, the best products, and a true culture that is dedicated to its distributors and their customers, visit http://www.fitnessdestinations.com/tni.html.

Facebook info

Facebook is a social networking utility that connects people together based on networks. Networks can be based on a wide variety of things and based on the information you provide in your user profile when you sign up for Facebook, you can connect to a wide variety of networks and meet a number of people that are similar to you. Many people have used Facebook in order to meet a lot of great people and if you are interested in using the internet to meet people then Facebook might be the website you’re looking for.

Considering the small bit of history mentioned in the preceding paragraph, it should come as no surprise that the founder of Facebook was a student at Harvard University. A man by the name of Mark Zuckerberg founded Facebook and ran it for a very long time as a hobby project during his time at University.

There are many different ways that a person can get security but the one that has specifically been created to meet the demand for security is what is known as a Facebook proxy.

Now that facebook has become so popular, two of the three initial creators have dropped out of university and dedicated themselves full time to improving and maintaining Face book layouts and all of its facilities. Today the Facebook website is used by people from thousands of University campuses across the English speaking world and is also enjoyed by a number of different companies and religious groups as well.

In terms of total users,
Facebook has approximately 18,000,000. This number places it amongst the top social networking websites in the world; not bad for a website that was started as a hobby project by a Harvard student. This 18,000,000 number is reputed to contain multiple accounts; in other words there is an assertion out there that there are not actually 18,000,000 people using the Facebook service but that many people have more than one account on it.

To end on a high note in this game of statistics, here is something that you might find very shocking. According to web traffic numbers and taking into account the 30 billion page views Facebook gets on a monthly basis, it is now the 7th most visited site within the United States.

Word Count:

1123

Summary:

When used wisely and appropriately, networking is one of your most cost-effective business building tools. But, don’t approach it as a method to sell. Networking is the process of creating relationships where you can help others achieve their goals, and they can help you achieve yours.

Keywords:

small business marketing, marketing tips, marketing ideas, marketing strategy

Article Body:

Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships.

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “events” where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here’s a seven step plan to really get going with networking for your business.

1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that’s what you need to do. If that’s not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

I’m not telling you not to join the Chamber. Just be clear about what you’d like to get out of this or any other group. If it’s to find prospective clients or referral sources, then you need to be networking where those resources can be found.

2. When you find a group or two, join and go to all the meetings you can. Don’t go just once or twice expecting things to happen and then if they don’t quit. Building mutually beneficial, win-win relationships will take some time.

The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses.

Know, like, and trust generally only happens over time. Being regular and persistent will pay off.

3. Get involved – be visible. Do as much as you can to make yourself more visible within the organization. Volunteer to help with meetings, be on committees, or become a leader or board member.

Being involved does a couple of things for you and your business. First, you’ll get more opportunities to establish connections and get to know some of the contacts you’ve made even better. Secondly, the higher the visibility you have in the group, the less you’ll have to work to make new connections. Instead, as new people come into the group, they will likely seek you out because they view you as a leader within the organization.

4. Keep your circles of contacts informed. Don’t just assume that running in to someone once a month (or even once a week) will cause them to start doing business with you or sending it your way. You need to let them know what’s going on when you’re not at that particular group in order to inform and educate them.

Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesn’t this just make sense?

5. Work at GIVING referrals and sharing valuable information. That’s right, you need to be willing to GIVE before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them?

You may initially think you don’t have much of value to share with others (besides your business and what you provide). Part of the key to getting good at giving is to not make assumptions. For example, don’t assume that some basic resource (e.g., a web site) that you’re aware of is familiar to someone you might be talking to just because they are the “expert” in that field. Be willing to ask if they know about the resource and ready to share if they don’t.

Want to get better at actually giving referrals? Here’s a simple question to ask someone you’re connecting with. “How am I going to know when I meet a really good prospect for you?”

Just the fact that you are willing to explore giving will elevate your know, like and trust factor.

6. Focus on Quality, not Quantity, Quantity, Quantity. It’s not necessarily about the number of connections you make, but about the quality of the ones you do make. Are they mutually beneficial, win-win relationships?

Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to know the other person(s) and what’s important to them. But, you also need to be clear and actively thinking about what information or resources you want and need.

Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts.

7. Be persistent, but be patient. The goal of a networking event shouldn’t necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to get the relationships developed and nurtured.

Don’t approach networking as a scary proposition or a necessary evil for being in business. Take the pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector you’ll eventually be ready to reap what you sow.

Many people that think operating a business from home is glamorous, exciting, and filled with freedoms that you can never experience if you work for someone else. Without the obligations that come from reporting to an employer everyday and they then think the money is easily acquired. This article will look at both the positives and negatives of owning a home-based business.

An important part of working from home is letting others know you have a business and this is done through networking. Network marketing is not always easy for everyone. There are individuals who are very natural at talking with others and find it quite easy to be in a room full of strangers and talk about what they have to offer. Then there are those terrified of the idea of network marketing and would prefer to stay home and pay someone else to do this portion of the business for them. Network marketing does not have to be a horrible experience for you and you do not have to have a panic attack at the thought of attending one. When you prepare for network marketing and do not go in with your eyes closed, you will find that it will make an enormous difference in the productivity of your business. Network marketing can be beneficial in building a plethora of resources and contacts that you can have at your fingertips to propel your business forward.

Decide in advance how many people you want to talk to and do just that. If it is your first time, you may only want to talk to three people. Although once you are there, you will probably find yourself relaxing and notice that you came home with more than three contacts. Do not forget the business cards of the people you meet. In the excitement, you may forget their names. It is a good idea to jot down some relevant information on the back of the card to help you remember why or why not you like that particular contact.

In order for your home business to be successful, you have to make your presence known. You can do this through advertising and word-of-mouth. However, staying inside your protective home and never letting anyone know whom you are will not generate many clients or bring an increase in your profits. Go out, have coffee, and talk to others about your services. Walk into businesses that you think will profit from your services and let them know what you have to offer. If you have children in school, you can offer your services to the PTA or other groups that your child may be involved. Do not discount your sphere of influences because it is from this circle that your business will grow.

Performance metrics in the area of networking are those measurements that will tell you whether your efforts are resulting in business. Networking and relationship marketing are time intensive so you want to spend that time wisely. Performance metrics are the keys to this analysis.

Your networking should include a variety of business organizations. To find out which ones of these are worth pursuing you need to define, measure, and evaluate key performance metrics. These performance metrics need to be measured on a regular basis. Marketing through organizations and through networking is a marketing medium just like direct mail, e-mail, offline, or print media.

Your marketing plan would certainly include analyzing performance metrics for your advertising through television, radio, newspapers, and magazines. Similar performance metrics for networking must also be monitored.

Example Performance Metrics

Direct costs associated with the networking

Number of events attended

Number of contacts generated

Number of sales leads generated

Number of referrals

Number of sales

Number of service contracts

Dollars generated from direct contacts

Dollars generated from referrals

Analyze your performance metrics per organization on a regular basis. 6 months is a decent time horizon. If the performance metrics don’t show promise within this time frame, drop that particular organization and move on.

Stop spending so much time with organizations that aren’t working out over a period of time. Foster deeper ties with those organizations and events that show the highest returns. Your performance metrics will separate the duds from the performers very quickly.

The Bottom Line on Performance Metrics

By tracking performance metrics you can determine very easily which of your networking efforts are paying off and which are simply eating up your time. Use performance metrics to compare one organization to another. Also use these performance metrics to compare your marketing performance via networking with your other marketing vehicles. This will tell you overall, what works and what doesn’t.

I want to start with simple statement – I have always told myself that I will never fall for Multi Level Marketing or as it’s called most often MLM. I have always believed that most MLM business opportunities are nothing more than glorified pyramid scheme brought online. So what changed my mind? How did I, a self taught Internet Infopreneur got sucked into it? Read on … to learn how, why, get the skinny on the latest hottest MLM opportunity and see my real day-by-day experience.

So, lets start with why. I run a website dedicated to affiliate marketing and home based business. I investigate and share my experiences with anyone willing to read my articles and make recommendations on what I consider a solid opportunity. I make my money on Yahoo ads and on multiple affiliate sales I get, when people do follow my recommendations. In last two month I have gotten at least 10 emails from my visitors asking me about different MLM programs and my personal opinion. Since I have only had experienced myself only with SFI, a known affiliate MLM I could only answer based on that, which wasn’t enough … So here I was. I have picked the hottest MLM I could find currently running and one of the youngest with low membership fees – ProBuilderPlus. This review is dedicated to my readers and hopefully my experience will help you make your decision.

Now to the how part we move … How do you make money using ProBuilderPlus business opportunity? It’s really a quite simple forced matrix with 3 levels of payoff but quite a bit more intricate system of payments. Once you build a matrix of 9 people in your downline, doesn’t matter how far, you guaranteed a weekly check of $30. But it doesn’t stop there. You also get $10 for each paying member you personally refer and then $3 for second level from that member and $2 for 3rd level. All this in addition to payments based on maintaining your minimum matrix. As your matrix grows, so does your weekly income.

The system is quite simple but let’s have a look at how effective it is and what does it takes to recruit new members…Actually this is the part that surprised me most and quite pleasant surprise it was. It was designed to be used by anyone, with no marketing experience and no prior knowledge and recruiting is a lot easier than I thought was possible. I have joined this system for free, while doing evaluation of multiple MLM programs about 7 or 10 days ago. As soon as I did I started receiving emails with interesting subjects:

“Here you go Alex, we put Kathy under you…”

“Here you go Alex, we put James under you…”

“Another One Alex – Joseph just joined YOUR Powerline…”

“Alex – AWESOME Mark just Upgraded to Member in YOUR DOWNLINE…”

And they just kept on pouring in. Before I knew it I had 587 pre-enrolled members, free members but all interested to learn how to make money, all with an open mindset and just waiting for a push to be converted. And believe you me, emails with subjects like I shown above was powerful push even for a skeptic like me, so I decided to join, reasoning that I can always cancel.

And now I move to the tools that system provides, and their quality. It comes pretty much with everything one might require:

1. An autoresponder follow-up system that makes you want to upgrade.

2. A matrix structure and pay plan that almost guarantees you make money.

3. Lead capture pages that get the job done.

4. A traffic rotator that allows you to funnel traffic to your downline.

5. Online training that highlights simple steps to success.

6. A Contact Manager that allows to to stay in touch with people you personally sponsor.

7. A tool that allows you to send a voice message to thousands of people per MINUTE.

Quality design shows in every tool and all of them quite compelling as far as MLM goes.

Day 1-3.

All we are left with is my personal experience. I have had accounts already with several traffic exchange programs that require members to click on your add and actually look at page. I have found them quite effective for building my mailing lists, so I figured I would just add my link from ProBuilderPlus to rotation and see what it brings. Completion of that part only took me a few minutes and once done I had a chance to have a closer look at all tools I described above and specifically training. Nice day of work, if I can say so myself …

Day two went pretty much on autopilot, due to my preoccupation with regularly scheduled job and I only had an opportunity to check my stats on third day. To my surprise I had over 530 views of my signup page and one paying member! That is $10 back to my pocket, 2 more and I will return my investment. Not bad, not bad at all.

To do a quick summary – I don’t know if you can become filthy rich using this system or not but looking at weekly leaderboard I can see people with over 414 paying members enrolled, and that is for one week. So what I will do is continue to investigate this opportunity and post updates on my regular site, so feel free to visit and read them if you liked this article or just want to learn more from a person who is doing it and honestly sharing. No hype, no fuss, just an honest opinion.

Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:

1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.

2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.

3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.

4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.

5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.

6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!

7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.

You can never underestimate the power of networking. Often success is directly proportional to the size of the social circle.

Whether you are looking for an entry level job or wanting to climb the career ladder you will need some kind of networking savvy in order to survive in the business world.

If you are looking for an entry level job your networking skills might be more important than the quality of your CV. Research shows that most jobs are obtained through contacts before the jobs even become open to the general public. In the established business world strong networking skills are shown to be one of the most powerful predictors in success. If you struggle with people skills and need some help expanding your network read on.

You will need to collect up all the business cards and contact numbers of the people you already know. Make one central place where you keep all your contacts’ information.

The Internet opens up a myriad of opportunities for those nervous about networking and interpersonal skills. With email and web sites you can reach a wider network than you ever could the ‘old fashioned way’. Even building a simple website could open up many new (international) contacts and opportunities. If you are able to effectively network online can be one of the most effective tools for those seeking jobs. Discussion forums, newsgroups, discussion groups and exchange ideas – and most importantly contact details.

There is no substitute for good old fashioned networking. You cannot replace the value of a first impression or underestimate the importance of really meeting people vs meeting online (although online meetings can reduce the stress and pressure associated with the first meeting).

If you are hesitant about networking because you lack confidence, then perhaps consider joining an organization such as Toastmasters. This is a public speaking organization which will help you build confidence and you can join from anywhere in the world. An added bonus – you will meet many new contacts and expand your circles.

Get creative with your networking. Look for opportunities to meet people and widen your social and business circles. If you are new to the job market, here are some networking strategies for first time job seekers. If you are looking for a job you need to keep expanding your network continually.

1. Make sure you understand how to use the internet to search effectively. Use all ways you can think of to come across new opportunities as they arrive

2. Create a spreadsheet or table, of all your contacts. Add as much information as you can: things like company names, titles, names of key contacts, phone numbers, and emails – any information you can. Leave space for notes and keep your table as organized and up to date as possible.

3. Regular contact: this is vital to the success of your network. Use any opportunity to connect. Ask advice, offer information you think will be useful to them – find reasons to communicate. When they respond make sure to thank them. It’s important not to take your network for granted.

4. Initiate face to face contact whenever possible.

5. Never pass up an opportunity to get out there and network. If you are in an industry that requires more networking and socializing then limit the amount of times you may say ‘no’. For example for every 2 invitations you turn down you must attend one.

6. Collect your contacts and feel free to call on them should the need arise.

7. Thank your contacts whenever they do something for you. Always be polite and courteous and do your best to respond to them timorously too. You want to come across as professional.

.

If you’re networking with strangers, you’re wasting your time. A consultant friend of mine recently complained, “I’m doing 2-3 networking events a week – and I’m worn out.” When I asked why she felt networking was important, she replied, “One of my marketing goals is to do at least 1 networking event a week.” (I pointed out that she just admitted to doing 2-3 a week – and perhaps doing 1 a week is smart and doing triple that goal is causing some of the fatigue.) But there’s much more to the great American business myth of networking.

Myth 1: The more you network, the more effective your networking activities become.

Truth 1: It’s much more important to become well-known in 1-2 circles than to spread your networking activities over many different groups. Depth beats breadth every time.

I then asked her how networking was working for her. She said, “I don’t think I have gotten a shred of business out of it in the last six months.” Her rationale for doing networking: “Everybody knows that you build a business by networking!” Does this make any sense? Or worse, does it sound familiar?

See if this networking scenario has happened to you:

You meet someone for 30 seconds. They mumble something about real estate as you are tuning them out. They ask you what you do, and you say you are in insurance. After 10 seconds of staring blankly at each other, you both head to the celery sticks for lack of anything better to do.

Myth 2: The cocktails and miniature wiener circuit is the way to network to success

Truth 2: Networking with strangers to build business is about as effective as going to a bar to get married. In the words of Dr. Phil, “It simply ain’t gonna happen that way.”

Here’s why you’re not going to meet your business soul mate at a networking event:

1) You aren’t going to do business with someone after meeting them for a few minutes and getting handed a poorly printed card.

2) Businesses are built on relationships and not “30-second commercials,” no matter how effective and intriguing.

3) Most of us have major trouble in explaining what we do, much less getting past that explanation and listening for what prospects need.

4) Networking with strangers is not targeted or specific and in fact is completely random. For some people, networking is exactly as effective as cold calling, which is the least effective marketing tool there is.

So am I saying that networking is a waste of time? Absolutely not. What I’m saying is you need to start networking smarter.

Here are a few thoughts to jog your noggin:

* Network by having coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source. But aim first and foremost to make them a friend. The rest will follow naturally.

* If you’re going to network with strangers, go with the goal of making 2-3 lunch or coffee dates with people you find interesting.

* Ask every happy customer you have (they’re all happy, right?) for just one referral of someone who would be interested in your type of goods or services, then call and use their name. (“Hi I’m Fred and Ginger said I should call you. Isn’t Ginger great?”) You already have one thing in common – Ginger!

* Create a network “hit list” of the exact kind of businesses you want to network with – maybe you sell software and you want to meet IT managers at medium-size companies. Make the list and put it in your little black book or PDA. Focus your networking and outreach activities on only those people – or others who can refer you to those people.

* Join non-business groups and spend time doing non-business activities: Civic, social, religious, recreational, musical, athletic… the list is endless. Establish relationships with people in your group. Perhaps you’re a Moose and a realtor. A Moose, as it turns out, wants to by a house from another Moose. If so, you have the Moose Market cornered! Are you into hand-drumming. Guess what? A hand-drummer will want to do business with another hand-drummer. Get it?

* If you do go to a “mixer” go with a targeted goal in mind. For example, your goal might be “to meet three people on my target list and get their card so I can follow up for breakfast, lunch, coffee or badminton.” A traditional “networking event” now becomes simply the first phase of your targeted plan for global domination, and not an end in itself.

Here’s a final thought to shake up your networking mindset: Network with people who already know you, like you, or have done business with you.

Myth 3: Networking is all about getting more people to know what you do.

Truth 3: Networking is all about getting people that already know you to share opportunities where you can be helpful to each other.

Make 2-3 phone calls a day to connect with people from past jobs, former clients, or influential people who have expressed interest in you in the past.

We all have a “fan base” that we grossly underutilize.

Think about tapping into friends, colleagues, mentors, and family to mine the connections you already have at your fingertips.

So get out there and network – but make it worth your investment of time and energy by networking smart. As your mother always said, “Don’t network with strangers.”

Networking is more than just putting your business name out there for people to find you, but it is also a part of getting to know people, who are going to spread the word about what you do, what you sell, and that are going to support you in all that you do. Networking is going to involve getting to know as many people in life as you can, and putting your business in front of those people, so they will represent your name, your business, and will tell others about what you have to offer.

If your business requires that you travel often, or perhaps you travel often to find supplies, visit relatives or just because you like it. You should make it a point to get to know those who you are sitting beside, those who are surrounding you on the plane, even those who are sitting on the bench while waiting in the airport. Make it a point to meet and greet at least one new person a day.

How are you going to get started on this?

Start the conversation by saying hello, how are you today?

Ask questions. The best way to get to know someone is to ask questions. Without asking questions, it can be difficult to carry on a conversation. Asking questions is a good icebreaker, in turn, the person is going to want to talk about their self, and where they are traveling too. You can then lead into something like, is this business trip or a personal trip? As you go on with the conversation, the person is going to ask you questions, which is where you will be able to talk about your business and what you do.

As you make it a point to get to know at least one new person a day- you are going to increase your network, which means you will increase the people that you know in life. Increasing your business network is going to be dependent on your abilities to carry on a conversation and to talk with others. Force yourself to do this. Force yourself to stick to your habit of meeting at least one new person a day. As you make this a point, you will make this a habit and in the long run, your business will thrive for it.